// Case studies
Our work
AI advertising, generative creative and paid media campaigns from across the Tag The Agency network. Tap any card to read the full case study on tagtheagency.com.
// Featured AI work · from tagtheagency.com
AI-Enhanced case studies
Real generative-AI production work from the wider Tag The Agency network — the exact approach we bring to UK campaigns, minus the shoot days.
Featured AI workAI Content Generation · Automotive
AI-Enhanced Cinematic Storytelling: Porsche Carrera GT Experience
Armstrong Motor Group
For the VIP opening of Armstrong Motor Group's new Porsche showroom, we captured the ultra-rare Porsche Carrera GT and used generative AI to turn stills into cinematic motion — no crew, no track hire, no reshoots.
Outcome: Broadcast-grade launch film delivered in days from a single stills shoot.
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Featured AI workAI Content Generation · Automotive
AI-Enhanced Cinematic Motion: Porsche Macan Turbo Showcase
Armstrong Motor Group
Continuing our more-with-less approach, we produced an AI-powered launch film for the Porsche Macan Turbo — 19 hero images and a full motion cut, generated and edited by a lean remote team.
Outcome: Full-funnel launch creative produced in a fraction of a traditional shoot budget.
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// Advertising · from tagtheagency.com
Advertising case studies
Paid social, campaign strategy and omni-channel advertising work from the wider Tag The Agency portfolio — the playbook we bring to remote-first UK campaigns.
Content Creation · Food & Beverage · 2025
Mushroom House – A Tiny World Campaign
Mushroom House
To help Mushroom House stand out in a competitive plant-based market, TAG created A Tiny World—a visually arresting content series.
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Digital · Technology · 2025
Building a Future-Forward Digital Presence Powered by AI
Telos
TAG The Agency partnered with Telos to build their website and social campaigns using the same AI-driven approach that underpins their software development philosophy. Believing that an AI company should communicate through AI-led creativity, we produced a suite of digital assets — including a series of on-trend AI videos inspired by the popular Sasquatch aesthetic — demonstrating that while content styles may follow trends, the strategic use of AI is timeless. Every element of the build, from rapid website production to social content creation, leveraged advanced AI tools to reflect Telos’ innovative brand and reinforce their position as leaders in purpose-built AI solutions. The result was a cohesive, cutting-edge digital presence that not only showcased Telos’ expertise but embodied it.
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Digital · Technology · 2025
A Modern Digital Platform for an Innovative Industry Leader
Building King
TAG The Agency partnered with Building King to create a website that truly reflects their position as one of New Zealand’s most innovative building product manufacturers. The new site delivers a clean, modern aesthetic aligned with the strength and quality of their expanding product range, ensuring the brand is represented with the professionalism it deserves. Behind the scenes, we built a powerful backend system enabling the Building King team to upload products in bulk, with automatic sorting and intelligent categorisation to streamline management as their range grows. Designed using cutting-edge technology, the platform not only enhances customer understanding but also supports Building King’s ongoing innovation, giving them a digital foundation as strong as the products they create.
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Content Creation · Real Estate · 2025
Ration Creek Orchard: A Cinematic Approach to Real Estate Storytelling
Ration Creek Orchard
TAG The Agency partnered with Harcourts Real Estate to produce a captivating property campaign for Ration Creek Orchard, a breathtaking rural escape deserving of more than a traditional real estate treatment. Alongside crafting a cinematic property video that blended stunning natural footage, rich textures, subtle sound design, and a touch of AI enhancement, TAG also designed and built a custom website to truly showcase the beauty and depth of the property.
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Content Creation · Automotive · 2025
AI-Enhanced Cinematic Storytelling: Porsche Carrera GT Experience
Armstrong Motor Group
As part of the VIP opening of Armstrong Motor Group's new Porsche showroom, we captured detailed photographs of the ultra-rare Porsche Carrera GT—an iconic supercar and personal favourite of our founder.
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Event Marketing · Arts & Entertainment · 2025
Nick Cave & The Bad Seeds – Wild God Tour
Aotearoa Festival of the Arts
As part of the Aotearoa Festival of the Arts, TAG delivered a highly effective social media campaign promoting Nick Cave & The Bad Seeds’ exclusive New Zealand shows. Using video-led creative, the campaign achieved strong audience engagement and a click-through rate well above industry averages, while maintaining a highly efficient cost per result. The work demonstrated the power of compelling creative and precise audience targeting to drive awareness and ticket interest. Looking ahead, TAG’s focus will be on growing custom and retargeting audiences to build even stronger conversion opportunities for future festival campaigns.
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Event Marketing · Arts & Entertainment · 2025
Wellington Jazz Festival 2025 — A Sell-Out Celebration of World-Class Jazz
Wellington Jazz Festival - Tawhiri
TAG partnered with the Wellington Jazz Festival to amplify one of Aotearoa’s premier music events, featuring world-class artists including Gregory Porter, Samara Joy, Bumpy, LVDF, Rodger Fox Big Band, and the Aotearoa Jazz Orchestra.
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Social Media · Arts & Entertainment · 2024
Lexus Song Quest 2024
Lexus Song Quest
TAG partnered with Lexus Song Quest 2024 to deliver a refined and highly targeted social media campaign that successfully elevated the profile of this iconic national event.
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Innovation · Government · 2024
Showcasing the Unseen
NZDF
In a groundbreaking project for NZDF, TAG utilised its AI Imagery Service to overcome the challenge of showcasing inaccessible locations.
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Content Creation · Automotive · 2024
AI-Enhanced Cinematic Motion: Porsche Macan Turbo Wellington Showcase
Armstrong Motor Group
Continuing our approach of creating more with less, we produced another AI-powered video, this time featuring the Porsche Macan Turbo.
Read on tagtheagency.com →
Social Media · Arts & Entertainment · 2024
Launch of The Grid Digital Art Space
The Grid
The launch of The Grid, a new digital art space in Wellington, was marked by a successful social media campaign orchestrated by TAG The Agency. Collaborating closely with The Grid team, TAG received an array of stunning digital assets that were seamlessly transformed into engaging ads for Facebook and Instagram. This strategic partnership allowed TAG to leverage the creative excellence of The Grid's assets, resulting in a series of visually captivating ads that effectively captured the essence of The Grid. The campaign generated substantial buzz and visibility for the new art space, showcasing TAG's ability to enhance and amplify creative content through targeted social media advertising.
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Content Creation · Retail · 2024
Beyond the Smile: Behind-the-Scenes Content for Colgate
Colgate
TAG The Agency partnered with Colgate to create engaging behind-the-scenes content during the filming of their TVC campaign.
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Influencer Marketing · Food & Beverage · 2024
Be Uncompromising
Again Again
In partnership with Again Again, we launched their beer flagons in New Zealand, showcasing their fusion of style and sustainability. Central to our strategy were influencer partnerships.
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Social Media · Government · 2024
A Flexible, Strategic Approach to Social Media
Ministry of Defence
Ministry of Defence: A Flexible, Strategic Approach to Social Media
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Campaign Strategy · Real Estate · 2024
Omni-Channel Success
Professionals Real Estate
We collaborated with Professionals Real Estate to develop a comprehensive omnichannel advertising campaign, creating a series of advertising collaterals that reinforce their expertise in sales across all market conditions.
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Event Marketing · Arts & Entertainment · 2024
Christmas At The Races
The Races
TAG The Agency delivered a highly successful national digital campaign for The Races – Christmas at the Races, using a creative storytelling series featuring Santa preparing for race day across Facebook, Instagram, YouTube, and Google Display.
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Campaign Strategy · Arts & Entertainment · 2024
Amplifying the Arts
Aotearoa New Zealand Festival - Tāwhiri
TAG The Agency successfully partnered with Tāwhiri to enhance the 2024 Aotearoa New Zealand Festival through a targeted social media campaign.
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Digital · Technology · 2024
Let Your Career Take Flight
Velocity Recruitment
To celebrate Velocity Recruitment's 10-year anniversary, TAG created a dynamic digital campaign called Let Your Career Take Flight.
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Social Media · Automotive · 2024
BYD Electric Cars Launch
Build Your Dreams (BYD)
Build Your Dreams (BYD) is an innovative automotive manufacturer making its debut in the New Zealand market. In partnership with the Andrew Simms Dealership in Auckland, we develop a variety of engaging assets.
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Social Media · Real Estate · 2024
Real Estate Done Right
Professionals
Our collaboration with the Professionals team involves guiding their social media presence and working closely to develop bold, inventive advertising campaigns.
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Event Marketing · Arts & Entertainment · 2024
Boosting the Beat - 2024
Wellington Jazz Festival
TAG The Agency's partnership with the Wellington Jazz Festival resulted in a highly successful social media campaign on Facebook and Instagram, significantly increasing website traffic and user engagement. The campaign attracted thousands of website visitors and achieved a notable average visit duration, indicating strong engagement.
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Social Media · Education · 2024
Think It. Plan it. Build it.
Victoria University of Wellington
One of the many exhilarating projects we've had the pleasure of working on is a campaign for the Victoria University of Wellington.
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Influencer Marketing · Retail · 2023
The Body Shop x Cori Gonzalez-Macuer
The Body Shop
TAG The Agency collaborated with The Body Shop to create a bold, tongue-in-cheek influencer campaign featuring comedian Cori Gonzalez-Macuer.
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Campaign Strategy · Government · 2023
Help Shape Our Future
Ministry of Defence
Through a close collaboration with the Ministry of Defence Communications and Design teams, TAG developed a compelling series of advertisements tailored for Facebook, Instagram, and LinkedIn. The goal was to drive nationwide awareness and maximise participation in a key public survey, and the results were unprecedented.
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Brand Film · Education · 2022
Victoria University - Welcome Home
Victoria University of Wellington
Victoria University of Wellington challenged us to find a fresh, compelling way to showcase the University to prospective students, celebrate its 125th year, and connect the story back to the broader social media strategy TAG created for them. As part of this strategy, we developed the “Wellington is Your Campus” positioning, a platform that highlights the University’s unique relationship with Wellington City and is now used across all of the University’s advertising creative.
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Digital · Automotive · 2022
Innovating for Ages: Gazley Škoda's Groundbreaking AR Campaign
Gazley Škoda
TAG The Agency shifted gears for Gazley Skoda in Wellington with the pioneering "A Škoda in my Driveway" campaign, launched when augmented reality was new to Facebook.
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Social Media · Real Estate · 2022
Experience Matters When the Market Shifts
Professionals
During the 2022 market downturn, we partnered with Professionals Real Estate to create the Experience Matters campaign, designed to build confidence and trust when conditions were challenging. Anchored by the line “Over 40 years prepared us for this market,” the campaign positioned the agency’s depth of experience as a competitive advantage, supported by clear, reassuring copy and a shift in content strategy. As the market recovered, the messaging evolved naturally into “Over 40 years prepared us for your moment,” allowing the brand to remain relevant without losing credibility. Alongside the campaign, we moved the focus from simply showcasing listings to highlighting sold properties and humanising the agents behind the results, presenting them as experienced professionals who guide clients through every market cycle.
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Content Creation · Other · 2020
Winning Digital: Social Media Campaign for Christopher Luxon's Botany Victory
National Party
TAG The Agency played a pivotal role in the successful election campaign of Christopher Luxon, managing social media advertising to support his bid for the Botany seat on behalf of the National Party.
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Content Creation · Sports & Recreation · 2018
Capturing the Energy: Les Mills at Wellington Round the Bays
Les Mills
Partnering with Les Mills to capture the spirit of one of Wellington's most iconic community events—Round the Bays. Tasked with showcasing the fun, excitement, and sheer energy of the day, our team shot and produced dynamic content that brought the event to life across digital platforms. From sunrise stretches to finish-line celebrations, we followed participants of all ages and fitness levels, highlighting the atmosphere of adventure and movement that defines this much-loved event. The final content not only reflected the Les Mills brand ethos of fitness and fun, but also helped strengthen their connection with the Wellington community through authentic storytelling.
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Social Media · Retail · 2017
Wellington to the World
Wellington Airport
In preparation for a new phase of growth and deeper community connection, TAG The Agency partnered with Wellington Airport to develop a digital strategy that repositioned the airport as more than a point of departure and arrival. Our approach reframed the airport as the place where adventures begin – a “mini city” that reflects the personality, culture, and pride of Wellington, while connecting the region to the world. We built a content system designed to celebrate the people of the airport, the wider Wellington community, and the destinations made possible from the Capital, balancing inspiring storytelling with practical updates and service-focused communication. Promotions and campaign activity were structured to feel native and intentional, protecting the integrity of the channels by keeping the primary focus on community, experience, and culture. The strategy also established a consistent tone: informative, respectful, and human, with a light touch of humour that felt uniquely Wellington. The outcome was a clear, scalable framework that aligned content, engagement, and campaign activity into one cohesive story – proudly Wellington, and confidently connected to the world.
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Event Marketing · Retail · 2016
Welcoming Singapore Airlines' New Direct Flight with Wellington Airport
Wellington Airport
When Wellington Airport prepared to welcome the arrival of Singapore Airlines' new 777 direct flight, TAG The Agency was enlisted to create excitement and anticipation around this milestone event.
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Social Media · Education · 2016
Reframing the Value of University Education
Universities NZ
TAG partnered with Universities NZ to develop a national social media strategy designed to shift perceptions of universities beyond enrolment pathways, repositioning them as engines of innovation, research, and economic impact for New Zealand. The strategy established a clear narrative framework and content pillars that spoke to students, parents, and businesses, using storytelling to connect education with real-world outcomes. By introducing a cohesive content approach and campaign concepts that balanced inspiration, education, and engagement, TAG provided Universities NZ with a scalable platform to build awareness, grow audiences, and consistently communicate the relevance and value of universities to New Zealanders.
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Event Marketing · Retail · 2016
Merlion and Me: Bringing Singapore to the Streets of Wellington
Singapore Airlines / Wellington Airport
TAG The Agency helped bring Merlion and Me to life — a playful competition for Singapore Airlines and Wellington Airport in partnership with ZM's Black Thunders. The campaign saw a roaming Merlion statue travelling across Wellington, encouraging locals to hunt it down, snap a selfie, and upload it to Facebook for the chance to win. The activation generated strong public engagement, blending adventure with cultural connection, and successfully increased visibility for both Singapore Airlines and Wellington Airport. It was a fun, fast-paced campaign that turned the streets of Wellington into a city-wide social media treasure hunt.
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Social Media · Retail · 2015
Growing Communities Before It Was Cool
Pepsi
TAG was an early pioneer of Facebook apps, building like-gated competition experiences back when Facebook let you like a page before you could enter, and before “engagement” became a buzzword. Led by founder Tom Reidy, who’s been around since the early days of Facebook, Twitter, and yes, even Myspace (we survived), TAG created a wide range of Facebook app campaigns that turned participation into community growth. Working with brands such as Pepsi, TAG delivered campaigns across sport and culture, from cricket to football and everything in between, using custom-built apps to drive engagement, reward fans, and build meaningful audiences at scale.
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// Global work
See our worldwide case studies
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